The Soft range · Four flavours

SOFT RANGE

New · YuBi Soft

Meet your
softer side.

Salted Caramel. Jam Roly-Poly. Peanut Butter. Cookie Dough.
Scroll to meet the full range.

The Soft line-up

Four flavours.
One seriously soft centre.

Salted CaramelSoft
Jam Roly-PolySoft
Peanut ButterSoft
Cookie DoughSoft

Salted Caramel · Unwrapped

Meet the soft
underneath.

Peel back the wrapper and the golden one reveals its softer side.

Salted Caramel · Selected

Now for the
golden one.

One bar steps forward. One molten centre takes over.

Break into your softer side

It doesn’t snap.It gives.

Soft on the outside. Gloriously gooey within.

The long pull

And it keepsgiving.

Golden salted caramel, stretched all the way to the finish.

YuBi Soft: a UK first, a new kind of soft protein bar. Break into a soft bite, smooth caramel mouthfeel and chewy texture.

Scroll to meet the range

01 · Why we went Soft

Ten million
bars later…

Our original YuBi bars started the story. Their success gave us the confidence to keep exploring — with flavour at the heart of everything we make.

bars sold since launch
10,000,000+
customers
20,000+
returning customers
Over 70%

02 · Protein-bar know-how

We know what makes
a good bar.

A broken Salted Caramel Soft bar showing its soft inner layer and stretched caramel centre

Flavour

Make every bite worth it.

We start with flavours you want to come back to. Rich fillings and confectionery inspiration, with our protein-bar know-how behind every bite.

Texture

A softer way to enjoy it.

Soft enough to give. Chewy enough to savour. Getting the texture right is part of what makes a good bar — and the heart of our next chapter.

Mouthfeel

Smooth. Rich. Made to savour.

That smooth caramel centre and satisfying soft bite work together. Flavour, texture and mouthfeel — brought into balance.

03 · Confectionery inspiration

So we explored
our softer side.

Sweet-shop favourites. Comforting puddings. Four new flavours, evolved into the YuBi Soft range.

Pick your personality.

Salty
Salted Caramel
Fruity
Jam Roly-Poly
Nutty
Peanut Butter
Sweet
Cookie Dough

Same YuBi spirit. A whole new soft side.
Now find yours.

Which soft side are you?

Every bar 9g protein·99 kcal·low sugar·12 × 35g per case

YuBi Salted Caramel Soft bar wrapper

Salted Caramel

Salted caramel that stays molten at room temperature, in a soft-baked centre under plant-based chocolate.

0.4gsugar per bar

Shop Salted Caramel
YuBi Jam Roly-Poly Soft bar wrapper

Jam Roly-Poly

Raspberry jam through soft sponge. A British pudding, shrunk — and the sweetest of the four.

1.5gsugar per bar

Shop Jam Roly-Poly
YuBi Peanut Butter Soft bar wrapper

Peanut Butter

Roasted peanut butter folded through a soft, rich centre. Smooth, nutty, no half measures.

0.4gsugar per bar

Shop Peanut Butter
YuBi Cookie Dough Soft bar wrapper

Cookie Dough

Chocolate chips in a soft vanilla dough. All the raw-dough texture, none of the raw-egg problem.

0.4gsugar per bar

Shop Cookie Dough
Shop the Soft range →

Figures per 35g bar, as printed on each wrapper.