The Soft range · Four flavours

SOFT RANGE

New · YuBi Soft

Meet your
softer side.

Salted Caramel. Jam Roly-Poly. Peanut Butter. Cookie Dough.
Scroll to meet the full range.

The Soft line-up

Four flavours.
One seriously soft centre.

Salted CaramelSoft
Jam Roly-PolySoft
Peanut ButterSoft
Cookie DoughSoft

Salted Caramel · Unwrapped

Meet the soft
underneath.

Peel back the wrapper and the golden one reveals its softer side.

Salted Caramel · Selected

Now for the
golden one.

One bar steps forward. Caramel sits on top of a soft protein base.

Break into your softer side

It doesn’t snap.It gives.

A solid soft protein base, with caramel just beneath the chocolate on top.

Caramel on top

Soft base.Caramel on top.

A small caramel strand pulls from the upper channel, then gently breaks.

YuBi Soft: a UK first, a new kind of soft protein bar. Break into a soft protein base with a caramel channel just beneath the chocolate on top.

Scroll to meet the range

01 · Why we went Soft

Twelve million
bars later…

Our original YuBi bars started the story. Their success gave us the confidence to keep exploring — with flavour at the heart of everything we make.

bars sold since launch
12,000,000+
customers
20,000+
returning customers
Over 70%

02 · Protein-bar know-how

We know what makes
a good bar.

Flavour

Make every bite worth it.

We start with flavours you want to come back to. Rich fillings and confectionery inspiration, with our protein-bar know-how behind every bite.

Texture

A softer way to enjoy it.

Soft enough to give. Chewy enough to savour. Getting the texture right is part of what makes a good bar — and the heart of our next chapter.

Mouthfeel

Smooth. Rich. Made to savour.

Caramel on top and a satisfying soft protein base work together. Flavour, texture and mouthfeel — brought into balance.

03 · Confectionery inspiration

So we explored
our softer side.

Sweet-shop favourites. Comforting puddings. Four new flavours, evolved into the YuBi Soft range.

Pick your personality.

Scroll to meet each personality

Salty
Salted Caramel
Fruity
Jam Roly-Poly
Nutty
Peanut Butter
Sweet
Cookie Dough

Same YuBi spirit. A whole new soft side.
Now find yours.

Which soft side are you?

Every bar 9g protein·99 kcal·low sugar·12 × 35g per case

YuBi Salted Caramel Soft box of 12 bars

Salted Caramel Soft

A soft protein base topped with a channel of salted caramel, all coated in plant-based chocolate.

0.4gsugar per bar

Shop Salted Caramel
YuBi Jam Roly-Poly Soft box of 12 bars

Jam Roly-Poly Soft

Raspberry jam through soft sponge. A British pudding, shrunk — and the sweetest of the four.

1.5gsugar per bar

Shop Jam Roly-Poly
YuBi Peanut Butter Soft box of 12 bars

Peanut Butter Soft

Roasted peanut butter folded through a soft, rich centre. Smooth, nutty, no half measures.

0.4gsugar per bar

Shop Peanut Butter
YuBi Cookie Dough Soft box of 12 bars

Cookie Dough Soft

Chocolate chips in a soft vanilla dough. All the raw-dough texture, none of the raw-egg problem.

0.4gsugar per bar

Shop Cookie Dough
Shop the Soft range →

Figures per 35g bar, as printed on each wrapper.